Monthly Archives: February 2012

How Inbound Marketing Works? The Process

23-02-2012

Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first....

Why writing Project Proposals is a bad idea?

20-02-2012

After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done...

7 points how to build responsive website

13-02-2012

While it may be exciting to work at a quickly expanding ecommerce company such as Lot18, our fervour was tempered a few months ago when the development team was faced with a choice: keep building on top of the site’s engine, which was never intended to be used for more...

Ideas how to create fluid content and design

08-02-2012

When editing critical papers during my undergrad, I was constantly mindful of backing up every claim I made in writing. Describing a protagonist as “yearning for a return to childhood” wasn’t enough to convince a professor unless I could refer to a passage where this was suggested....

What Bach has to do with modern Web challenges

06-02-2012

As technology evolves, so does the art and craft of Web design. New technology creates new challenges, which require new solutions. Often we’re working in uncharted territory, where the solutions demanded really are new. Other times, we’re faced with problems of a more universal nature, problems that have a history....