WUDANG KUNGFU ESTONIA
[BRANDING] [WEB] [SOCIAL MEDIA]
WUDANG KUNGFU ESTONIA is a taoist-traditional kungfu sports club. The club is mainly cultivating the traditional styles that originate from Wudang school of martial arts (China). The styles that Wudang kept unchanged for hundreds of years are following: Tai Chi, WuShu, WuJi, LiangYi and Qi Gong. Now these styles are taught in Estonia by the instructor who have developed all that knowledge during years of learning and pracicing.
Wudang Kungfu Estonia started the promotion to gather students into sportsclub willing to learn the styles that focus mainly on health and well being rather than strict concept of martial arts. The site needed to introduce the club and the styles practiced as well as let all participants to follow the training calendar online. New students needed to be able register online, easily.
First, the club needed a playful logo with important symbols in it to carry strong message. There were few proposals made and the current logo quickly gained response. The web site is based on WordPress and has simple navigation that doesn’t confuse users, good feedback followed. Calendar was set up with easy to edit module that allows administrator to add new training sessions and events.