Tag Archives: Analysis

Only metrics you need to optimise your website performance

05-01-2012

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers....

The Process is not the Point

14-09-2011

The Process, which gets most of the attention, is the series of steps we go through to do the work. We obsess over the process…should we do wireframes, mockups, prototypes, or code right in HTML? What deliverables do we need to get buy-in? When do we do testing? What kind...

Do FAQs improve usability?

15-08-2011

Do they really work, or are they just a snake oil remedy for poor content? What does it mean when I can’t find my question in the FAQ? What do I do when the FAQ fails?. I understand that the FAQ has become de rigueur for websites, and I...

Get strategic

14-07-2011

Content strategy is planning for every aspect of content to get results. That goes far beyond writing the copy. When getting strategic about content, focus on three key areas: analysis, editorial and architecture. While explaining content strategy in detail literally requires a book (or two or...

SEO copywriting tips for link building

22-06-2011

Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?...