Tag Archives: Marketing

How Inbound Marketing Works? The Process

23-02-2012

Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first....

How to promote your website content

26-12-2011

OK, you've got a great new site and planned out a fail-proof content strategy. You're going to be posting all sorts of interesting and insightful blog posts and newsletters, and everyone is going to come to read it. Then they are going to hire you to do work....

11 facts about marketing for freelancers

20-12-2011

When most designers consider making the move to freelance work they typically consider things like their specific skills and the potential freedom and flexibility that comes with freelancing. While those things are important it’s also critical that freelancers are able to find enough work to stay busy and to earn...

Science of the e-mail signature

03-11-2011

Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last...

Tips for successful paid search campaigns on a budget

12-10-2011

All too often, businesses start advertising using paid search with the intention of growing sales, only to be distracted by flashy things like impressions and clicks. Although their campaigns may be sucking wind from a conversion standpoint, they find it difficult to pull back from the program because they don’t...