Keeping It Tidy
Pulling It All Together
Giving your website a clean and concise structure opens the door to myriad opportunities. Search engines will have an easier time indexing your content; screen readers and accessibility devices are less likely to be confused by the structure of your website; users on cellular networks can download your content faster; and designers will be able to expand with the latest and greatest techniques.
Let’s be honest, though. Putting a website together the right way does take more time and money up front. The whole team has to take extra caution and spend more time in the planning stages, making sure that everything is considered with the future in mind. Before a website is implemented and introduced to users, it needs to go through a scrubbing process that might not yield any changes in the front end. Finally, project stakeholders are forced to spend time thinking about scenarios (which may or may not happen) in which the natural order of their website is disrupted.
Many of these reasons have led us to implement less-than-ideal solutions in the past for the sake of meeting deadlines and budgets. But how often have we been forced to go back and fix something that wasn’t done correctly the first time? How much money are companies spending to get rid of bad practices that seemed harmless at the time but have left their websites expensive to update and maintain? Building rock-solid code and taking advantage of the power of modularity enables our websites to grow and saves much more than it costs by negating the need for another redesign just two years later.
It is for all of these reasons that the core necessities of a good website have been neglected for far too long.