A high-performing company website routinely needs configuration work—and at times custom solutions. This often involves third-party integrations (CRMs, Google). Typical examples include automated contact forms, sign-up systems, checkout and payment flows, booking tools, maps, live data feeds, inventory management, and more.
01
Initial setups are most often connected to various Google services. Companies track website traffic with Google Analytics, while settings for META and Google Ads campaigns are also configured on the site. During development, essential modules are set up to bring real value, covering SEO, security, loading speed, user experience, and GDPR compliance.
02
Custom solutions often come into play when a company has a specific requirement for what the website should enable. With WordPress, there are countless free and paid plugins available. Often, a request already has an existing solution — in which case it’s simply a matter of installing and configuring the plugin. For more complex needs, the work is handled as a separate project with a clear quote, estimated timeline, and guarantee.
03
Automation has become an essential part of modern website development, helping businesses save time and reduce errors in daily operations. From automated contact forms and email responses to e-commerce order processing, data syncing, and inventory management, automation ensures smoother workflows and better customer experiences. In many cases, ready-made tools can be integrated directly. For more advanced needs, custom automation is developed as a separate project with a clear scope, timeline, and guarantee.
It’s less common, but sometimes the client themselves notifies us when a website needs a configuration or update. Most often, the company’s contact person reaches out when content needs to be added, updated, or corrected.
More often, it’s the company’s web partner who notifies them when it’s time to update or refresh the software. These updates are usually driven by technological advancements and are essential for keeping the website secure.
Custom solutions are always handled as independent projects. Each one comes with a clear goal and a defined reason for implementation. A technical specification and timeline are prepared to set expectations, and every custom solution is followed by a warranty period.
Google introduced Google Earth, a solution that lets users explore the world in 3D — combining satellite and aerial imagery with 3D city models for an interactive experience. This innovation makes geographic discovery both intuitive and educational, allowing people to virtually travel to different places around the globe directly from their web browser.
Nike introduced an innovative solution on its website that allows customers to design their own shoes through Nike By You. Users can choose from different colors, materials, and even add personalized messages, creating a completely unique product. This interactive experience not only boosts customer engagement but also gives people the opportunity to express their individuality.
Tesla introduced an interactive energy calculator on its website, allowing potential customers to estimate how much they could save by switching to Tesla’s solar solutions and electric vehicles. Users simply enter their current energy consumption and home location to receive an estimated saving. This tool not only informs but also motivates users to invest in renewable energy solutions.
